leadership experience

SIGNED, DEVELOPED AND SPEARHEAD THE LAUNCH & SUCCESS OF SHABOOZEY, WYATT FLORES, TENILLE ARTS & MORE.

SHABOOZEY

Breakout Single: “A Bar Song (Tipsy)”

Longest-running #1 on the Billboard Hot 100 (19 weeks)

Spent 27 weeks at #1 on Billboard’s Radio Songs chart, surpassing “Blinding Lights”

Reached #1 in multiple countries: Canada, Australia, Belgium, Ireland, Norway, and Sweden

One of the most globally successful country records of the decade

5 Grammy nominations including Song of the Year and Best New Artist

Billboard Music Awards winner: Top Selling Song, Top Country Song

People’s Choice Country Awards: New Artist of the Year

iHeartRadio Music Awards: Best New Country Artist

Featured on Beyoncé’s Cowboy Carter with two tracks

WYATT FLORES

2023: Billboard’s Hot Country Songs chart at #43 with “Please Don’t Go”

3.7M monthly Spotify listeners, and hosted a Times Square billboard event & Spotify playlist takeover

Boasts substantial virality with 325M+ global streams and 13M+ TikTok likes

TENILLE ARTS

2020 Breakthrough #1 single “Somebody Like That”.

Spent #1 in US – 1st Canadian country artist to top US country radio since 2007

Earned the CCMA Rising Star Award

2021: Top-10 Canada Country singles “Give It to Me Straight” and “Back Then, Right Now”

2021: ACM New Female Artist nominee and named CMT Next Women of Country Class

2022: iHeart Radio Music Awards Best New Country Artist nomination

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leadership experience

Led digital marketing campaigns, including launching Keith Urban’s first #1 record.

managing social media strategies for George Strait’s Instagram presence.

Established UMG’s Strategy & Research department, reporting to senior leadership and collaborating across radio, marketing, and A&R teams

Developed data-driven storytelling, providing compelling evidence for radio playlists

Refined and optimized release workflows, improving speed, consistency, and performance of artist rollouts

Shaped digital strategy for major artists—including George Strait, Luke Bryan, Carrie Underwood, Kacey Musgraves, Chris Stapleton, and Keith Urban

Played a pivotal role in operations, marketing, and promotion of EMPIRE’s Nashville division

Oversaw all facets of label operations, including: Artist signings, Marketing plans, Release strategies, Artist development

Drives digital marketing initiatives and Web3 innovation

Manages key partnerships with sales and streaming platforms