Fifteen+ years leading A&R, strategy, marketing, and artist development at the intersection of culture and commerce.
Led A&R, strategy & marketing across 450+ global campaigns
Worked with artists including Shaboozey, Dolly Parton, skylar grey, Chris Stapleton, Niko Moon, Kacy Musgraves, George Strait, carrie underwood and more.
Directed DSP growth and branding efforts for artists generating 4B+ streams annually.
Oversaw research and marketing effectiveness across major label services & international campaigns.
Led EMPIRE from indie disruptor to global powerhouse—
